前  言

In 2025, the market vitality of China's wide format printing industry will continue to be released, the process of industrial upgrading will significantly accelerate, and the overall development trend will remain stable and positive. To gain a precise understanding of the overall development of the industry,Shanghai Advertising Equipment Suppliers Association (CSA)United international authoritative market research institutionsWinning Ship Company (Keypoint Intelligence)Jointly initiate the special questionnaire survey on China's wide format printing industry. A total of 2815 valid questionnaires were collected in this survey, and the respondents were all professionals from upstream and downstream industries. The following text will be based on the core data of China's wide format printing market in 2025 formed by this survey, deeply dissecting the current competitive landscape of the industry and looking forward to future development trends.

01

Textile and clothing printingmarket situation

Firstly, we asked the respondents about the types of products they produce, with the most common being sportswear and workwear. These product categories reflect strong demand in the performance apparel and industrial apparel sectors, which typically rely on fast delivery and highly customized printing processes.

The picture shows the production type of the product

Although textile and clothing printing companies use a variety of technologies, Doufen (DTF) and ready to wear printing (DTG) are the two most popular types of technologies. These digital printing methods can achieve fast preparation, reduce waste, and are particularly suitable for short form production, which is highly in line with the current market trend towards high customization, reduced inventory risks, and faster delivery cycles.

The picture shows an overview of device usage

Next is the data that everyone is most concerned about. Respondents from textile and clothing printing companies have reported that the most planned purchases in the next two years are ready to wear printing (DTG) and shaking powder (DTF) equipment. These two types of devices are also currently the most commonly owned device types. It can be seen that the existing equipment foundation is very consistent with future procurement intentions, and major enterprises have great confidence in the practicality of these devices in the future, especially in short version production and e-commerce driven production models.

The picture shows the equipment purchase plan

The main driving factors for purchasing new printing equipment include reducing operating costs, improving print quality, and enhancing printing capabilities on new media. withTechnology lifecycleContinuously shortening and increasing performance requirements, printing service providers are inclined to choose devices that can provide higher economic flexibility and wider application coverage.

02

Signage and identification printing enterprises

Next, let's take a look at the data provided by respondents of label and logo printing companies. Among these enterprises, the most commonly produced items include outdoor signage (48%), banners (47%), and internally illuminated light boxes (46%). These applications remain a core component of the field of identification.

In the field of signage and identification printing,Water-based inkjetIt is the most widely used, followed by thermal sublimation (direct injection) and shaking powder machine (DTF). Even with updated technology, water-based inkjet still has the advantage of its extremely high cost-effectiveness, continuing the industry's dependence on it. The high ranking of sublimation technology also reflects the continuous growth of fabric display applications.

The picture shows the type of device usage

When asked about the changes in printing volume of various printing devices over the past year, most respondents stated that the printing volume has increased or remained unchanged. The stability of this printing volume indicates that PSP (Printing Service Providers) for signage and identification are in a market environment with strong demand resilience. There are two reasons for this situation. Firstly, the demand for promotional labels is cyclical and repetitive; Secondly, high-frequency but small quantity marketing activities are the future development direction of the market.

The picture shows the variation of device print volume

Regarding the recent procurement plans of the interviewed companies, only 2% of the respondents stated that they have no procurement arrangements in the short term. This indicates that the market has a high degree of liquidity, and most companies are actively evaluating the possibility of technology update cycles or capacity expansion. The strong interest in DTF equipment also reflects the close relationship between label and identification printing enterprises.

The picture shows the equipment purchase plan

The main driving factors for purchasing new signage and identification printing equipment include improving printing quality and increasing productivity. These motivations are highly consistent with industry competition pressure. Machines that can maintain high-quality output within a tight delivery cycle are preferred by customers.

The picture shows the main driving factors for equipment purchase

03

Promotional product printing enterprises

Next, let's analyze the respondents who position themselves as promotional product printing companies. Among these enterprises, the most commonly printed products include bags/handbags (42%), glassware (37%), clothing (36%), and stationery (35%).

When asked about the production equipment used, respondents from promotional product printing companies most commonly mentioned ready to wear printing (DTG) and sublimation transfer printing. In contrast, the usage rate of UV printing is much lower. This technological preference reflects the market's demand for multi material adaptability and high-resolution imaging capabilities. Especially for sublimation equipment, it can achieve vivid color output on polyester substrates; DTG garment printing provides higher flexibility on cotton and blended fabrics.

The picture shows the type of device usage

Similar to the situation of textile/clothing and label/identification printing companies, most of the respondents from promotional product companies stated that their printing volume has increased or remained stable over the past year. This trend further validates the resilience of this niche market and the sustained demand for customized promotional products under potential macroeconomic pressures.

The picture shows the variation of device print volume

In terms of future procurement plans, promotional product printing companies most commonly plan to purchase ready to wear printing (DTG) or TikTok (DTF) equipment. This procurement behavior means that the market is developing towards a multifunctional platform that can simultaneously handle clothing and hard substrate decoration. At the same time, this also reflects the increasing interest of enterprises in hybrid business models that span traditional vertical fields.

The picture shows the equipment purchase plan

The main driving factors for the procurement of new equipment are consistent with expectations, namely reducing operating costs, improving printing capabilities on new media, and enhancing printing quality. The consistency of procurement standards among various segmented markets indicates that competitive differences in the industry are increasingly determined by unit economic benefits and application diversity, rather than just production capacity.

The picture shows the main driving factors for equipment purchase